Components Of Functional Operations Management - 994 Words

Functional tactics are the main, repetitive activities that must be undertaken in each functional area such as marketing, finance, production and operations management (POM), and personnel (Pearce Robinson, 2011, p. 271). Specificity, timeframe and participants are the 3 vital areas that must be addressed as these elements are what make functional tactic different from business and corporate strategy because they are actions items that will occur in the near future. The following essay will discuss these components. Specificity is the first element of a functional tactic. It denotes the specific activity that are required in each functional area which in turn allows managers to figure out how they will go about achieving the short term objective (Pearce Robinson, 2011, p. 271). For illustration, let’s look at a tactical plan for a marketing unit who want develop a commercial as their advertising medium. The plan may include: who will be developing and constructing the messag e, who is going to produce the commercial, when is it going to air, as well as, on what channels and in what time slots. Specificity foster success because it ensures that managers know what is expected, they understand how leaders intend to accomplish the objective, and it promotes coordination among different units (Pearce Robinson, 2011, p. 271). The second element of functional tactics is time horizon which is considered the immediate future or currently, whereas, business strategies areShow MoreRelatedManagement and Functional Areas1731 Words   |  7 Pageswould you require to make such decisions? Ans. A management information system (MIS) is an organized combination of people, hardware, communication networks and data sources that collects, transforms and distributes information in an organization. An MIS helps decision making by providing timely, relevant and accurate information to managers. The physical components of an MIS include hardware, software, database, personnel and procedures. Management information is an important input for efficientRead MoreBusiness Plan For A New Venture1355 Words   |  6 Pagesfor consideration of new services and ideas. A business plan is a written document that gives details on a business idea or venture and present the outlook of the business over a number of years. This plan will guide the business project management and operations, assist in vital decisions and measure performance. There are many types of business plans and not one of them is considered a universal plan, therefore each business must use a plan that will be useful for its own goals and desired achievementsRead MoreCase Study : Japan s Supply Chain Of Nissan Essay1481 Words   |  6 Pagescase to identify the potential costs and benefits of these actions. Responding to natural disasters was a major task Nissan faced in fiscal 2011 and came to be symbolic for its activities that year. Nissan is always seeking to strengthen its risk management systems in order to better prepare for natural disasters and other emergency situations. While maintaining close communication with its suppliers and each of its global bases, Nissan continue to work hard to minimize risk and keep going smoothlRead MoreHow Entrepreneurs Align It And Strategy Essay1482 Words   |  6 PagesNOTES - Introduction - IT USE IN BUSINESS Information Technology is inseparable from business operations and strategy. A survey conducted by the Small Business Administration in 2003 gives the statistic that 75% of small businesses have heavily invested in computing technology. This is an important and good trend, because the growth of IT has introduced methods and has facilitated the implementation of new business models. The traditional view of IT is that it is an enabler of efficient processingRead MoreWho Is Responsible For Business Transformation Efforts?1010 Words   |  5 PagesDoD’s business transformation efforts is with the Deputy Secretary of Defense (DepSecDef). Newly created Defense Chief Management Officer (DCMO) leads business transformation efforts for the DepSecDef. It should be noted that although the Office of the Secretary of Defense (OSD) is charged with the overall operation of the DoD enterprise-level business mission, the components, comprised of the military services, defense agencies, field activities and combatant commands, are, in many ways, a collectionRead MorePanera Bread Company1498 Words   |  6 PagesThe Strategic Management Model: Businesses vary in the processes they use to formulate and direct their strategic management activities. Sophisticated planners, such as General Electric, Procter Gamble, and IBM, have developed more detailed processes than less formal planners of similar size. Small businesses that rely on the strategy formulation skills and limited time of an entrepreneur typically exhibit more basic planning concerns than those of larger firms in their industries. UnderstandablyRead MoreFeature of Mis1573 Words   |  7 PagesFeatures of MIS Management information systems can be used as a support to managers to provide a competitive advantage. The system must support the goals of the organization. Most organizations are structured along functional lines, and the typical systems are identified as follows: 1. Accounting management information systems: All accounting reports are shared by all levels of accounting managers. The management of the information which at the accounting department is one of the most importantRead MoreOrganizational Structure Of Starbucks Organization Structure1203 Words   |  5 Pagesoptimal opportunity for the employees to add input. According to an article, Starbucks organization structure is made up of four key elements; â€Å"functional structure, geographic division, product based division and teams.†() With these fundamentals Starbuck has incorporated a sound foundation able to capitalize on constant fluidity of the company. The functional structure aspect of Starbucks is typical, its is based on grouping. With this type of structure, it delegates more creativity, independenceRead MoreFunctional Areas of Business Essay1117 Words   |  5 PagesAnalyzing the functional areas of Management Adrean D.Thomas MGT/521 September 3, 2013 Dr. Machen Analyzing the functional areas of Management In all types of businesses (big or small), managers play a key role in the efficiency, profitability, and functionality of how the business meets its goals and successes. The purpose of managers are to oversee and coordinate the work of others. As managers, it is important that ensure that the business’ greatest resource, which are its employeesRead MoreManaging the Global Supply Chain: Warehousing Essay669 Words   |  3 Pagesmany businesses though out the years and they have a hard time with embracing the change that technology and its efficiency would bring to their warehouse operations. Many warehouse operations are incorporating this change, â€Å"There is a move away from traditional warehousing with shelves and racks for storage to more of a flow-through operation, such as cross-docking, plus some light manufacturing or assembly and kitting,† noted by Adrian Gonzalez, senior analyst with the ARC Advisory Group of Dedham

Analysis Of Theodore Levitts Marketing Myopia

In Theodore Levitt’s article â€Å"Marketing Myopia†, he defines that marketing should focus on customer oriented instead of product oriented. He had introduced a famous question, â€Å"What business are you really in?† Many times, people misidentify the industry they are in. For example, Levitt uses the examples of railroad business, Hollywood, oil company, and many other examples to teach us that oriented management can keep a growth industry growing. Although â€Å"product orientation is unquestioned† for many businesses, customer oriented plays an essential role in creating business value such as loyalty to the brand. Therefore, customer oriented considers a main part of marketing that many businesses should focus on in order to create customers. Levitt illustrates the three industries: petroleum, automobiles, and electronics to support his statement that â€Å"there is no such thing as growing industry†, because companies should create to operate new opportunities. Railroad business is a classic example because it considers itself a railroad business instead of a transportation business. Therefore, the railroad business was replaced by the other types of transportation because railroad business did not take the customer preference into consideration, and they thought that railroad will not be replace. Unfortunately, now, railroad business has to plead on government subsidies to operate. Additionally, the oil station has the opportunity to expand into gas industry; however, the oilShow MoreRelatedTheodore Levitt’s contribution to marketing is undoubtedly un-measurable in any quantity,1700 Words   |  7 PagesTheodore Levitt’s contribution to marketing is undoubtedly un-measurable in any quantity, un-des cribable in a matter of words and unfathomable to any one who did not have the chance to meet the legendary scholar. The German moved to America after serving in the Second World War, where he received a PhD from the Ohio State University in economics. He later acted as a Professor in Harvard Business School and went on to become an editor for the â€Å"Harvard Business Review† (1985-1989). Through the captivatingRead MoreMarketing Myopia, By Theodore Levitt1348 Words   |  6 PagesMarketing Myopia Analysis â€Å"Marketing Myopia†, by Theodore Levitt is one of Harvard Business Review’s most profound articles ever published, having won the McKinsey Award in 1960. The title of the article hints what it suggests, a short-sighted approach to marketing. Levitt, whom has witnessed the rise of three industries: petroleum, automobiles and electronics, analyzes and comments on businesses’ failures, partly due to a misguided focus. Business, in essence is to establish an entity in which profitRead MoreMarket Orientation Process Of Blockbuster2186 Words   |  9 Pagesalso its marketing Myopia brought Blockbuster to bankruptcy. 2. Introduction In today’s competitive business environment, the prime objective of any firm is to gain the profit and to achieve its goals successfully (Sokolowski, 2013). For this, companies focus on the market orientation to have the clear picture about the market and strategies that can increase its customer base and help to achieve its objectives. But, there are different types of factors like PESTEL and marketing myopia, which affectRead MoreThe Concept of Strategy and Strategic Management1718 Words   |  7 PagesTHE CONCEPT OF STRATEGY AND STRATEGIC MANAGEMENT G. Tyge Payne, PhD 1 Strategic Management Strategy: The unifying theme that gives coherence and direction to the decisions of an organization Strategic Management: Consisting of the analysis, decisions, and actions an organization undertakes in order to create and sustain competitive advantages. Or, the Strategic Management Process is: The full set of commitments, decisions, and actions required for a firm to create value and earn aboveaverageRead MoreThe New Marketing Myopia7296 Words   |  30 PagesSocial Innovation Centre The New Marketing Myopia _______________ N. Craig SMITH Minette E. DRUMWRIGHT Mary C. GENTILE 2009/08/ISIC Electronic copy available at: http://ssrn.com/abstract=1336886 The New Marketing Myopia by N. Craig Smith* Minette E. Drumwright ** and Mary C. Gentile *** forthcoming in the Journal of Public Policy Marketing This paper can be downloaded without charge from the Social Science Research Network electronic library at: http://ssrn.com/abstract=1336886 Read MoreSonic Marketing Analysis Proposal8791 Words   |  36 PagesMarketing Analysis Proposal Part One: Introduction Sonic is about to enter a mature and highly competitive PDA market. Founded eighteen months ago, the company was birthed by two entrepreneurs highly skilled and knowledgeable in telecommunications. They are preparing to present their first product, Sonic 1000 PDA. The Sonic 1000 offers wireless networking, digital technology, dual phone use, 20 gigabytes of memory, four megapixel camera, and voice recognitionRead MoreStrategic Marketing Management337596 Words   |  1351 PagesStrategic Marketing Management Dedication This book is dedicated to the authors’ wives – Gillian and Rosie – and to Ben Gilligan for their support while it was being written. Acknowledgements Our thanks go to Janice Nunn for all the effort that she put in to the preparation of the manuscript. Strategic Marketing Management Planning, implementation and control Third edition Richard M.S. Wilson Emeritus Professor of Business Administration The Business School Loughborough University Read MoreMarketing Mistakes and Successes175322 Words   |  702 PagesELEVENTH EDITION MARKETING MISTAKES AND SUCCESSES 30TH ANNIVERSARY Robert F. Hartley Cleveland State University JOHN WILEY SONS, INC. VICE PRESIDENT PUBLISHER EXECUTIVE EDITOR ASSISTANT EDITOR PRODUCTION MANAGER PRODUCTION ASSISTANT EXECUTIVE MARKETING MANAGER ASSISTANT MARKETING MANAGER MARKETING ASSISTANT DESIGN DIRECTOR SENIOR DESIGNER SENIOR MEDIA EDITOR George Hoffman Lise Johnson Carissa Doshi Dorothy Sinclair Matt Winslow Amy Scholz Carly DeCandia

ACS Code of Ethics and ACS Code of Professional Conduct

Question: Discuss about the ACS Code of Ethics and ACS Code of Professional Conduct. Answer: Introduction: Training and education of IT experts, among them security administrators, mostly focuses at providing technical skills and knowledge. IT specialists usually learn how to perform tasks but attain little knowledge if none, on how such skills might be misused(John Weckert, 2013). Most IT technicians believe that they are entitled to do whatever they have the capability to do. But do they really care about ethical issues in their operations? Do they ever mind how their actions affect the livelihood of other people? As per the facts in the case of Harshel specific moral issues can be identified as conflicting with each other. Firstly the employees are entitled to act professionally and stick to their job while in the workplace since that is what they are paid for. Sometimes the employees might have a free time. Can they use this time to check their emails or visits other websites that they might have interest in. Is it morally right for Hershey to meddle with the personal affairs of the workers? This would reasonably be considered as intruding the privacy of other people. If Hershel decides to monitor the sites that employees visit as instructed by the employer, to some extent it can be morally right since it can prevent some employees from visiting sites like phonography that may create a hostile working environment(Colin Boyd, 2012). On the other hand it limits the privacy rights of employees provided that there is no signed agreement on what sights one should visit in their computers. Hershels decision might have various impacts to different parties in the organization. These include the stakeholders who are employees of the company, employer and Harshel himself. The decision might affect the public at large also as they are the customer or potential clients of the company. In Primacy of Public Interest, the ACS code of conduct states that, you will place the interests of the public above those of personal, business or sectional interests(Teofilo Gonzalez, 2014). As an employee of the company Harshel has a close relationship with his colleagues which might break if he actually submits the weekly reports. Some of the employees mays lose their jobs while others might get penalized as a result and the colleagues will always consider him as a back biter. If he fails employees would consider it absconding of duties and he might as well get fired with an excuse of failing to follow simple instructions. The element of trust between and Harshel and colleagues might be affected by the kind of decision he makes. Many of the workers would not share sensitive information with him considering the kind of scrutiny he does to them. The question of fairness seems a no-issue to the employers of this company. A fair employer would give the employees an opportunity to refresh their minds by allowing them to visits sites like entertainment social websites during their free time. Instead of acting blindly and following decisions recklessly there is always some options and alternatives that Harshel might consider in order to fair to everyone. For example instead of unwillingly going through someone logins he can plead with management to include an agreement in employment contract thats warns the employees about visiting certain site with work computers(Berleur, 2013). Alternatively, a program can be installed in the working computers to prevent people from for logging in into unwanted websites. Preventing workers from diverting their attention from work to other sites might increase productivity and competence of employees as concentration to the work will be high. The higher the productivity the more the revenue(Fogg, 2013). This could be fair to the employer as the will earn want they have actually worked for. Before Harshey should make any decision it would be wise to engage the stakeholders and let them express the views and opinions. Although opinion of various stakeholders may be biased to their advantage, some elements of the views can contribute to a more viable decision. Under the Australian Privacy Principles (APPs) in the Privacy Act 1998 protects people and organizations from violation privacy(John Weckert, 2013). This decision is therefore not recognized by law. On the contrary, the company might have legal rights to access the personal information and emails of the employees to make sure that sensitive company information is not being disclosed. In some cases there might be unfair rules and laws but ultimately the rule of law reigns. Actually making this decision is a hard task that stands between the person and his job. Humanity is good morals and how one relates with other human beings. Ethics are always set to assist people deal with others within the law and morally(Leif Bloch Rasmussen, 2013). The decisions a person makes in life should remain as an example to others and help them live better lives. References Berleur, J. J. 2013. Ethics of Computing: Codes, Spaces for Discussion and Law. Berlin: Springer Science Business Media. Colin Boyd, A. C. 2012. Information Security and Privacy: 5th Australasian Conference, ACISP 2000, Brisbane, Australia, July 10-12, 2000, Proceedings. Berlin: Springer Science Business Media. Fogg, B. 2013. Persuasive Technology: Using Computers to Change What We Think and Do. Burlington: Morgan Kaufmann. John Weckert, R. L. 2013. Professionalism in the Information and Communication Technology Industry. Canberra: ANU E Press. Leif Bloch Rasmussen, C. B. 2013. Computers and Networks in the Age of Globalization: IFIP TC9 Fifth World Conference on Human Choice and Computers August 2528, 1998, Geneva, Switzerland. Berlin: Springer. Teofilo Gonzalez, J. D.-H. 2014 Computing Handbook, Third Edition: Computer Science and Software Engineering. Boca Raton: CRC Press.