Components Of Functional Operations Management - 994 Words

Functional tactics are the main, repetitive activities that must be undertaken in each functional area such as marketing, finance, production and operations management (POM), and personnel (Pearce Robinson, 2011, p. 271). Specificity, timeframe and participants are the 3 vital areas that must be addressed as these elements are what make functional tactic different from business and corporate strategy because they are actions items that will occur in the near future. The following essay will discuss these components. Specificity is the first element of a functional tactic. It denotes the specific activity that are required in each functional area which in turn allows managers to figure out how they will go about achieving the short term objective (Pearce Robinson, 2011, p. 271). For illustration, let’s look at a tactical plan for a marketing unit who want develop a commercial as their advertising medium. The plan may include: who will be developing and constructing the messag e, who is going to produce the commercial, when is it going to air, as well as, on what channels and in what time slots. Specificity foster success because it ensures that managers know what is expected, they understand how leaders intend to accomplish the objective, and it promotes coordination among different units (Pearce Robinson, 2011, p. 271). The second element of functional tactics is time horizon which is considered the immediate future or currently, whereas, business strategies areShow MoreRelatedManagement and Functional Areas1731 Words   |  7 Pageswould you require to make such decisions? Ans. A management information system (MIS) is an organized combination of people, hardware, communication networks and data sources that collects, transforms and distributes information in an organization. An MIS helps decision making by providing timely, relevant and accurate information to managers. 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